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<!--
  ==============================================================
  sitemap.xml — operationalitam.com
  Upload to: public_html/sitemap.xml  (REPLACES the Step 1 version)
  Generated: 2026-08-02

  This version adds the podcast hub, the Listener Case Files page,
  and all eight episode pages — 21 URLs total.

  UPLOAD THE PAGES FIRST. If you replace the sitemap before the
  episode pages are live, Google crawls 10 URLs that 404, which
  slows re-crawling of everything else.

  After uploading: Search Console → Sitemaps → resubmit sitemap.xml
  ==============================================================
-->
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  <!-- ═════════ HOMEPAGE ═════════ -->
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    <loc>https://www.operationalitam.com/</loc>
    <lastmod>2026-09-03</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- ═════════ SERVICES ═════════ -->
  <url>
    <loc>https://www.operationalitam.com/pages/services.html</loc>
    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
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  <url>
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    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
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  <url>
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    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
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  <url>
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    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
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  <url>
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    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
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  <url>
    <loc>https://www.operationalitam.com/pages/service-fractional.html</loc>
    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
  </url>

  <!-- ═════════ CONVERSION ═════════ -->
  <url>
    <loc>https://www.operationalitam.com/pages/contact.html</loc>
    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
  </url>

  <!-- ═════════ PODCAST ═════════ -->
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    <loc>https://www.operationalitam.com/pages/podcast.html</loc>
    <lastmod>2026-09-03</lastmod>
    <changefreq>weekly</changefreq>
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  <url>
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    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.7</priority>
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  <!-- Episode pages. lastmod is the publish date — these are dated
       documents and should not be bulk-refreshed. Only change a
       lastmod if you materially edit that episode's page. -->
  <url>
    <loc>https://www.operationalitam.com/pages/podcast-012-the-meter-room.html</loc>
    <lastmod>2026-09-03</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
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    <lastmod>2026-09-03</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
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    <lastmod>2026-08-27</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
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  <url>
    <loc>https://www.operationalitam.com/pages/podcast-009-renewals-the-negotiation-you-can-win.html</loc>
    <lastmod>2026-08-03</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
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  <url>
    <loc>https://www.operationalitam.com/pages/podcast-008-it-asset-disposal-data-destruction.html</loc>
    <lastmod>2026-07-31</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
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  <url>
    <loc>https://www.operationalitam.com/pages/podcast-007-hardware-refresh-cycles.html</loc>
    <lastmod>2026-07-31</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/podcast-006-shadow-it-demand-signal.html</loc>
    <lastmod>2026-07-31</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/podcast-005-surviving-software-audit-part-two.html</loc>
    <lastmod>2026-07-30</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/podcast-004-surviving-software-audit-part-one.html</loc>
    <lastmod>2026-07-30</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/podcast-003-software-asset-management-license-position.html</loc>
    <lastmod>2026-07-29</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/podcast-002-hardware-asset-management-seven-gates.html</loc>
    <lastmod>2026-07-29</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/podcast-001-welcome-know-what-you-own.html</loc>
    <lastmod>2026-07-29</lastmod><changefreq>yearly</changefreq><priority>0.8</priority>
  </url>

  <!-- ═════════ TRUST / CONTENT ═════════ -->
  <url>
    <loc>https://www.operationalitam.com/pages/published-work.html</loc>
    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/frameworks.html</loc>
    <lastmod>2026-09-03</lastmod><changefreq>monthly</changefreq><priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/about.html</loc>
    <lastmod>2026-08-02</lastmod><changefreq>monthly</changefreq><priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.operationalitam.com/pages/resources.html</loc>
    <lastmod>2026-09-03</lastmod><changefreq>weekly</changefreq><priority>0.8</priority>
  </url>

  <!-- ═════════ LEGAL ═════════ -->
  <url>
    <loc>https://www.operationalitam.com/pages/privacy.html</loc>
    <lastmod>2026-08-02</lastmod><changefreq>yearly</changefreq><priority>0.2</priority>
  </url>

</urlset>
